Having a website is of no consequence if you are unable to attract potential customers to view your site. Such a situation can be compared to having a store outlet at some unknown back-end alley where shoppers hardly ever visit.
After your site has gone live, you need to think of ways of how to promote it otherwise you only wasted money creating it. There are various schemes to let the world know of the existence of your website or your business and one of the most popular ways is search engine optimization or SEO for short.
SEO is simply a process by which you boost the web traffic to your site directed from the numerous search engines available in the net. When an Internet user is searching for the services or goods that you are selling, you want your website to appear among the search results and in the first page at that. Appearing on the tenth page is tantamount to not being tagged at all.
SEO can be outsourced but of course this means additional money on your part. If you do not have the budget and can make time, you can do the SEO yourself with the help of free online SEO tools available on the Internet. Try the following and see how it works for you.
1. Take a moment to go through your website and pick the top 5 keywords or key phrases related to its content – these are collectively referred to as the content bait.
2. Create a short article for each of the keyword making sure the keyword is repeated as much as possible in the corresponding article without sacrificing essence and clarity. So now we have 5 articles.
3. Set aside the best of the 5 articles – we will get back to it subsequently – and focus first on the remaining 4.
4. We will now need to establish a blog account to accommodate the articles created. Create a blog account using your keyword as the url. For example: if your keyword is accountants, your blog url can be accountants.blogspot.com or my-accountants.blogspot.com.
5. Take the time to smarten the appearance of your blog.
6. Post your two articles in the blog created but before you do, link a number of keywords appearing therein to your website.
7. Once the blogspot you created is published, repeat process 4-6 above in a different blog site.
8. Let us now go back to the one remaining article which we set aside at the beginning and let us have it published in the Internet using one of the article submitters available in the Internet. Take the time and be attentive so as to fill in all the forms accurately.
9. The next step is to inform all the search engine robots about your blog using any of the so-called ping services available in the Internet – there are hundreds of them existing out there. Again, be careful and accurate in filling up the forms.
10. Have your blogs indexed – SEO tools that can have your blogs indexed in less than 24 hours are available for free and so far, some users swear by their impressive performance. Additionally, you can also ask other webmasters to exchange links with you – try visiting link building companies and services or forums.
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